Effective Date: November 3, 2025
This policy applies to all employees, contractors, and vendors while doing business with Aprio Inc. (hence referred to as Aprio) and others who have access to European Union (EU) and the European Economic Area (EEA) data subject information (“personal data”) in connection with Aprio’s operating activities.
Aprio believes in transparency about the collection and use of data. This policy provides information about how and when Aprio uses cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy, which also includes additional details about the collection and use of information at Aprio.
What is a cookie?
Cookies are small text files sent by us to your computer or mobile device, which enable Aprio features and functionality. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser deletes them or until they expire.
Does Aprio use cookies?
Yes. Aprio uses cookies and similar technologies like single-pixel gifs and web beacons. Aprio uses both session-based and persistent cookies. Aprio sets and accesses cookies on the domains operated by Aprio and its corporate affiliates (collectively, the “Sites”). In addition, Aprio uses third-party cookies, like Google Analytics.
How is Aprio using cookies?
Some cookies are associated with your account and personal information to remember that you are logged in and which workspaces you are logged into. Other cookies are not tied to your account but are unique and allow us to carry out analytics and customization, among other similar things.
Cookies can be used to recognize you when you visit a Site or use our Services, remember your preferences, and give you a personalized experience that is consistent with your settings. Cookies also make your interactions faster and more secure. Visit our cookie tables to learn more.
What third-party cookies does Aprio use?
You can find a list of the third-party cookies that Aprio uses on our sites, along with other relevant information in the cookie tables. Aprio does its best to keep this table updated, but please note that the number and names of cookies, pixels, and other technologies may change from time to time.
How are cookies used for advertising purposes?
Cookies and other ad technology, such as beacons, pixels, and tags, help Aprio market more effectively to users who may be interested in the Services. They also help with aggregated auditing, research, and reporting.
What can you do if you don’t want cookies to be set or want them to be removed?
You have the option to disable and delete cookies that may not be necessary for the basic functionality of our website. Please note, blocking categories may impact your experience on our website. You may access the Cookie Manager at any time in the footer of our website.
Does Aprio respond to Do Not Track Signals?
The Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to the Sites or Services, and Aprio does not alter any data collection and use practices upon receipt of such a signal.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but that will cause some parts of the site to not work. These cookies do not store any personally identifiable information.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Cookie ID | Purpose | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
These cookies are used for managing login functionality on this website.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wordpress_logged_in | Used to store logged-in users. | Persistent |
| wordpress_sec | Used to track the user across multiple sessions. | 15 days |
| wordpress_test_cookie | Used to determine if cookies are enabled. | Session |
These cookies (Aprio uses Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. To view an overview of the privacy of your Google Analytics cookies, please go here: https://support.google.com/analytics/answer/6004245. You may install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
We also use a marketing database management program (HubSpot) that deploys a cookie when a user interacts with marketing communications, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from Aprio. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, but Aprio does not always have control over those cookies and does not share personal data with those third parties.
| Cookie ID | Purpose | Duration |
|---|---|---|
| zidok, uetvid, _uetsid | Microsoft Ads (UET) tracking | 1 year |
| cf_clearance | Cloudflare technical cookie (security) | 1 year |
| hubspotutk, messagesUtk | HubSpot user identifiers | 6 months |
| _hjSession* | Hotjar session recording | 1 year |
| _fbp | Facebook Pixel (marketing tracking) | 3 months |
| zidok, uetvid, _uetsid | Microsoft Ads (UET) tracking | 1 year |
| Version | Date | Description | Author | Approved by |
| 1.0 | November 3, 2025 | Initial policy | Erwin Sinniah | Ian Warner |
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but that will cause some parts of the site to not work. These cookies do not store any personally identifiable information.
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
These cookies are used for managing login functionality on this website.
These cookies (Aprio uses Google Analytics) allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. To view an overview of the privacy of your Google Analytics cookies, please go here: https://support.google.com/analytics/answer/6004245. You may install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
We also use a marketing database management program (HubSpot) that deploys a cookie when a user interacts with marketing communications, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from Aprio. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, but Aprio does not always have control over those cookies and does not share personal data with those third parties.
You can find more information in our Cookie Policy and Privacy Policy.